By Rajiv Varma
Distinguish your Products and Services
No one is going to buy a product or service if they don't know it exists! Develop a focused marketing strategy. Identify that special distinguishing x-factor which differentiates your product from that of your competitors. In marketing jargon, it is called USP (Unique Selling Proposition.)
Evaluate your Competition
You should pay attention to your competitors. This will help you in understanding the value you bring to the table. Answer this question: Why would a client choose you over your competitor? This exercise will help you in defining your USP. This is mentioned because of its importance; you must develop that unique x-factor which distinguishes you from the rest of the crowd and will keep bringing your customers back for more.
Hire Qualified Staff
Once your business gets some traction and starts to grow, you will need to hire more employees. Getting an understanding of the technical skills will also help you in interviewing the candidates when you hire; you will be able to make more informed decisions about the hiring process.
Establish a Customer Service policy
There are many things which make a business successful and keep customers coming back. One of the most important things is good customer service and a friendly staff. Would you want to go back to a place where the staff was rude? Most people wouldn't. Establish a policy of friendliness and a culture of "The customer is always right." This generally flows from top to bottom: honor and respect your staff, and these qualities will flow through to your customers; your staff will treat customers with the utmost respect and dignity, which will contribute immensely to the success of your business.